123Loadboard Updates Brand! Same Great Company and Mission.

Earlier this year we met with our Marketing Team and asked them to update our brand. While we remain 123Loadboard (our 15th year), you will notice that our logo and colors have been updated to a fresher look.

123Loadboard’s New Logo and Colors

To date, the feedback received from our users and industry partners about our new brand has been overwhelmingly positive.

logo 2019

“Our new brand is a true testament of who we are as a company: Clear, focused, and industry-leading. As market conditions and strategies have changed, we decided it’s time to rework the brand and continue with our mission of providing the best load matching experience for our users,”  said Loarn Metzen, V.P., 123Loadboard.

The 123Loadboard Logo Over The Years


logo 2019


logo 2010


logo 2006

To learn more about our brand, click here or to provide comments and/or feedback, please send us an email.


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