Assets For Our Users And The Media

Our brand conveys value, purpose, and innovation for the transportation industry.

How to use the 123Loadboard brand

We’ve created these guidelines to help you use our brand and assets, including our logo, content, and trademarks without having to negotiate legal agreements for each use. To make any use of our marks in a way not covered by these guidelines, please contact us.


Master Logo

The 123Loadboard Master logo should be used at all times. Where not possible, one of the logo variations shown below should be used. This is to make sure the logo and brand are used in a consistent manner across all communications.


123Loadboard Master Logo
Download Logo Type (.png)


Download Logo Tile/Icon (.png)


If you require a different format or size, please contact us.


Logo Variations

The horizontal logo is comprised of the symbol and lettering. The logotype should never be replaced by a font or any other type.


123Loadboard Logo Variation 1   123Loadboard Logo Variation 2   123Loadboard Logo Variation 3


Brand Colors

The primary 123Loadboard color is green. 123Loadboard green, supporting colors and their values are below.

Master Logo Colors

color1   color2   color3

Background Colors


Typography Colors




Altogether now.

One Two Three Load Board


In Writing

Capitalize the L. Always.

123Loadboard Capitalize L    123Loadboard l not capitalized


Promotional T-Shirts and Gear

Shown below are examples of promotional t-shirt designs. While not exhaustive in the design possibilities, these examples serve as the general design direction for the overall brand application for all promotional materials.


General Rules for Logos

  • Please don’t use any logos or similar imagery to represent 123Loadboard other than what we provide;
  • The logos should not be displayed as the primary or prominent feature on reseller materials. Resellers should display their company logo, business name, product name, or another branding in the primary and more prominent position;
  • Please don’t rotate the logo or alter its positioning in relation to the 123Loadboard name;
  • Please don’t change the colors on any of the logos;
  • The logos may not be imitated in any way;
  • Please don’t overprint or obstruct any part of the logo;
  • Please don’t use add special effects to the logo;
  • The logo may not be animated, morphed, or distorted in any way;
  • Please don’t use old versions or any other marks or logos to represent our brand.


Trademarks and Usage Guidelines

By using the 123Loadboard trademarks, service marks and logos (collectively “Trademarks”) appearing on the 123Loadboard website, mobile app and services you agree to follow the above-outlined guidelines as well as our Terms of Service and all our rules and policies. 123Loadboard reserves the right to terminate, modify or change the permission in these guidelines at any time at its sole discretion. For further information about using the 123Loadboard name and trademarks, please contact us.