Assets For Our Users And The Media

Our brand conveys value, purpose, and innovation for the transportation industry.

How to use the 123Loadboard brand

We’ve created these guidelines to help you use our brand and assets, including our logo, content, and trademarks without having to negotiate legal agreements for each use. To make any use of our marks in a way not covered by these guidelines, please contact us.


Master Logo

The 123Loadboard Master logo should be used at all times. Where not possible, one of the logo variations shown below should be used. This is to make sure the logo and brand are used in a consistent manner across all communications.


123Loadboard Master Logo

» Download Master Logo (.jpg)

» Download Logo – Orange/Green/Black (.png)
» Download Logo – Orange/White/Black (.png)

If you require a different format or size, please contact us.


Logo Variations

The horizontal logo is comprised of the symbol and lettering. The logotype should never be replaced by a font or any other type.


123Loadboard Logo Variation 6   123Loadboard Logo Variation 5   123Loadboard Logo Variation 2   123Loadboard Logo Variation 3   123Loadboard Logo Variation 1   123Loadboard Logo Variation 4


Please don’t:

  • Use any logos or similar imagery to represent 123Loadboard other than what we provide;
  • Rotate the logo or alter its positioning in relation to the 123Loadboard name;
  • Change the colors on any of the logos;
  • Overprint or obstruct any part of the logo;
  • Add special effects to the logo;
  • Use old versions or any other marks or logos to represent our brand.


Brand Colors

The primary 123Loadboard color is green. 123Loadboard green, supporting colors and their values are below.

Master Logo Colors

green-palette   Orange Palette   Charcoal Palette

Background Colors

Background Palette F2F2F2   Background Palette D7D7D7   Background Palette ACACAC

Typography Colors

Typography Palette #3D3D3D   Typography Palette #757575


Spacing and Considerations

The 123Loadboard logo should have a margin of clear space on all sides around it equal to half of the 123Loadboard logomark x-height. When using the logo mark, it’s best to also leave about a half of the x-height whitespace between it and adjacent elements. No other elements (text, images, other logos, etc.) can appear inside this clear space.

Horizontal Logo

Logo Icon



Altogether now.

One Two Three Load Board


In Writing

Capitalize the L. Always.

123Loadboard Capitalize L    123Loadboard l not capitalized


Trademarks and Usage Guidelines

By using the 123Loadboard trademarks, service marks and logos (collectively “Trademarks”) appearing on the 123Loadboard website, mobile app and services you agree to follow the above-outlined guidelines as well as our Terms of Service and all our rules and policies. 123Loadboard reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion. For further information about using the 123Loadboard name and trademarks, please contact us.